Loading...

TOGETHER WE DO BIG THINGS

TOGETHER WE DO
BIG THINGS

We’re not a shiny new penny—we have been providing tried and true solutions for more than 30 years, adapting our approach to the needs of private schools, colleges and universities.

Our areas of expertise:

Research
RESEARCH
Branding
BRANDING
Multi-Channel Communications
MULTI-CHANNEL COMMUNICATIONS
Photography & Video
PHOTOGRAPHY & VIDEO
Research
RESEARCH
Branding
BRANDING
Multi-Channel Communications
MULTI-CHANNEL COMMUNICATIONS
Photography & Video
PHOTOGRAPHY & VIDEO
Loading...

RESEARCH

Our research has helped institutions develop strategies that are needed to be more competitive.

The Parish Group offers full-service research capabilities from an enrollment management perspective, both quantitative and qualitative.

Our custom research projects may include telephone/written surveys; focus groups; predictive modeling; awareness and peer assessments; strategic communications and Web sites; and audits of current practices, programs, and communications.

We have experience conducting large and small market research projects. Our research has helped institutions develop strategies that are needed to be more competitive.

  • Surveys—Telephone and Written

  • Focus Groups

  • Predictive Modeling

  • Market Research

  • Peer Assessments

DEVELOPMENT

Fundraising programs have become more important than ever. But, running these campaigns successfully is often more challenging. Defining your goals, structuring messaging, developing the right strategy, and implementing the campaign, are items where The Parish Group excels. We work with you to craft the right messaging that will speak to your donors.

  • Communication Strategy

  • Publications Development

  • Campaign Identity

  • Multi-Channel Communications

  • Engagement Analytics

Need a more competitive edge? Contact us today! 

Contact Us!

RESEARCH

Our research has helped institutions develop strategies that are needed to be more competitive.

The Parish Group offers full-service research capabilities from an enrollment management perspective, both quantitative and qualitative.

Our custom research projects may include telephone/written surveys; focus groups; predictive modeling; awareness and peer assessments; strategic communications and Web sites; and audits of current practices, programs, and communications.

We have experience conducting large and small market research projects. Our research has helped institutions develop strategies that are needed to be more competitive.

  • Surveys—Telephone and Written

  • Focus Groups

  • Predictive Modeling

  • Market Research

  • Peer Assessments

DEVELOPMENT

Fundraising programs have become more important than ever. But, running these campaigns successfully is often more challenging. Defining your goals, structuring messaging, developing the right strategy, and implementing the campaign, are items where The Parish Group excels. We work with you to craft the right messaging that will speak to your donors.

  • Communication Strategy

  • Publications Development

  • Campaign Identity

  • Multi-Channel Communications

  • Engagement Analytics

Need a more competitive edge? Contact us today! 

Contact Us!
Loading...

BRANDING

We provide custom solutions to construct, reinvent or strengthen brands.

Over our 30-year history, The Parish Group has brought a unique understanding to brand development. After all, we have been developing and expanding brands, before this was the buzzword in higher education.

To make the most of your institution and your ability to attract prospective students, you have to know who you are. What works? What doesn’t? Where do students look for information about you? Are they the key decision makers or are their parents? Do they read? Do they like phone calls? Do they even use Facebook? And what do they think of you? Do they know who you are? Are they impressed with you or intimidated by you? Do they have questions they’re scared to ask?

Often the terminology, or the concept of branding, means different things to different people on campus. We start by listening. Questions are discussed, plans are developed and the strategy is formed.

Having a strong brand is foundational to any effective marketing at all. At The Parish Group, we don’t waste time winking in the dark. We provide custom solutions to construct, reinvent or strengthen brands. With a ton of tailored research and decades of successful enrollment marketing, we’re prepared to take your brand to the next level with responsive communication flows and collateral. Let’s work together to enroll more students that are a fantastic fit for the experience and education you provide.

OUR 5-TIER APPROACH

  • Research

  • Strategy and Positioning

  • Creative and Messaging

  • Communication Development

  • Peer Assessments

  • Deployment

DEVELOPING STRATEGIES ARE JUST THE BEGINNING

  • Brand Architecture and Positioning

  • Integrated Marketing Strategy

  • Logo and Wordmarks

  • Identity

  • Key Messaging

  • Capital Campaigns

BRANDING EXAMPLES

BRANDING

We provide custom solutions to construct, reinvent or strengthen brands.

Over our 30-year history, The Parish Group has brought a unique understanding to brand development. After all, we have been developing and expanding brands, before this was the buzzword in higher education.

To make the most of your institution and your ability to attract prospective students, you have to know who you are. What works? What doesn’t? Where do students look for information about you? Are they the key decision makers or are their parents? Do they read? Do they like phone calls? Do they even use Facebook? And what do they think of you? Do they know who you are? Are they impressed with you or intimidated by you? Do they have questions they’re scared to ask?

Often the terminology, or the concept of branding, means different things to different people on campus. We start by listening. Questions are discussed, plans are developed and the strategy is formed.

Having a strong brand is foundational to any effective marketing at all. At The Parish Group, we don’t waste time winking in the dark. We provide custom solutions to construct, reinvent or strengthen brands. With a ton of tailored research and decades of successful enrollment marketing, we’re prepared to take your brand to the next level with responsive communication flows and collateral. Let’s work together to enroll more students that are a fantastic fit for the experience and education you provide.

OUR 5-TIER APPROACH

  • Research

  • Strategy and Positioning

  • Creative and Messaging

  • Communication Development

  • Peer Assessments

  • Deployment

DEVELOPING STRATEGIES ARE JUST THE BEGINNING

  • Brand Architecture and Positioning

  • Integrated Marketing Strategy

  • Logo and Wordmarks

  • Identity

  • Key Messaging

  • Capital Campaigns

BRANDING EXAMPLES

Methodist University Graphic Standards Manual
Mars Hill University Graphic Standards Manual
Mars Hill University Horizontal Logo
Mars Hill University Vertical Logo

Need to fine tune or revamp your brand? Contact us today! 

Contact Us!
Loading...

MULTI-CHANNEL COMMUNICATIONS

Our skill set has broadened over the years, but our dedication to perfection, efficiency and creativity has never wavered.

The marketplace has seen us make significant changes in 30 years of education marketing. In the 1980s, so much of what we did was print and photography. We were hand-making custom books for direct mail! And while those skills are still useful in today’s market, they’ve been joined by the likes of online development, SnapChat and Instagram management, IP targeting and email campaigns. Even the age-old design and printing habits have morphed with technology to meet today’s students with variable brochures that populate personal pages based on their favorite majors, clubs and sports. Our skill set has broadened over the years, but our dedication to perfection, efficiency and creativity has never wavered.

OUR MULTI-CHANNEL COMMUNICATIONS INCLUDE

  • Print Collateral

  • Web

  • Electronic and Interactive

  • Advertising

  • New student search campaigns (undergraduate and graduate)

  • Calling Campaigns

  • IP Retargeting Campaigns

  • Application Generation

  • Non-Responder Campaigns

  • Advancement

  • K–12 Services

CONSULTING SERVICES

  • CRM Integration and Messaging Customization

  • Social Media Programing

  • Financial Aid Leveraging

  • Communications Flow Strategy

  • Development and Alumni Campaigns

  • Counselor Training

PRINT MATERIALS

ELECTRONIC AND INTERACTIVE

MULTI-CHANNEL COMMUNICATIONS

Our skill set has broadened over the years, but our dedication to perfection, efficiency and creativity has never wavered.

The marketplace has seen us make significant changes in 30 years of education marketing. In the 1980s, so much of what we did was print and photography. We were hand-making custom books for direct mail! And while those skills are still useful in today’s market, they’ve been joined by the likes of online development, SnapChat and Instagram management, IP targeting and email campaigns. Even the age-old design and printing habits have morphed with technology to meet today’s students with variable brochures that populate personal pages based on their favorite majors, clubs and sports. Our skill set has broadened over the years, but our dedication to perfection, efficiency and creativity has never wavered.

OUR MULTI-CHANNEL COMMUNICATIONS INCLUDE

  • Print Collateral

  • Web

  • Electronic and Interactive

  • Advertising

  • New student search campaigns (undergraduate and graduate)

  • Calling Campaigns

  • IP Retargeting Campaigns

  • Application Generation

  • Non-Responder Campaigns

  • Advancement

  • K–12 Services

CONSULTING SERVICES

  • CRM Integration and Messaging Customization

  • Social Media Programing

  • Financial Aid Leveraging

  • Communications Flow Strategy

  • Development and Alumni Campaigns

  • Counselor Training

PRINT MATERIALS

Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo

ELECTRONIC AND INTERACTIVE

Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo

Need to supercharge your campaigns or reach a larger audience? Contact us today! 

Contact Us!
Loading...

PHOTOGRAPHY & VIDEO

Whether you’re looking for a short admissions video to pack a punch during campus visits or a new library of photography to showcase student life, we’ll bring the industry’s best equipment and most-practiced team of professionals to produce the most compelling media your institution has ever used.

Our history behind the camera predates all of our experiences at The Parish Group. Having been trained by the great Ansel Adams, Bill Parish and his team of photographers have an unprecedented degree of artistry within the field of enrollment marketing. It’s common for our photographers and designers to unite in the first stages of production, guaranteeing that your end goals are considered from the start.

We’ll verify that the images captured not only meet technical needs like proper orientation and size, but that the content is deeply engaging and reflective of your brand. Whether you’re looking for a short admissions video to pack a punch during campus visits or a new library of photography to showcase student life, we’ll bring the industry’s best equipment and most practiced team of professionals to produce the most compelling media your institution has ever used.

PHOTOGRAPHY

Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo
Mars Hill University Horizontal Logo

VIDEO

Need to pack a punch with a new photography library? Contact us today! 

Contact Us!