Over our 30-year history, The Parish Group has brought a unique understanding to brand development. After all, we have been developing and expanding brands, before this was the buzzword in higher education.
To make the most of your institution and your ability to attract prospective students, you have to know who you are. What works? What doesn’t? Where do students look for information about you? Are they the key decision makers or are their parents? Do they read? Do they like phone calls? Do they even use Facebook? And what do they think of you? Do they know who you are? Are they impressed with you or intimidated by you? Do they have questions they’re scared to ask?
Often the terminology, or the concept of branding, means different things to different people on campus. We start by listening. Questions are discussed, plans are developed and the strategy is formed.
Having a strong brand is foundational to any effective marketing at all. At The Parish Group, we don’t waste time winking in the dark. We provide custom solutions to construct, reinvent or strengthen brands. With a ton of tailored research and decades of successful enrollment marketing, we’re prepared to take your brand to the next level with responsive communication flows and collateral. Let’s work together to enroll more students that are a fantastic fit for the experience and education you provide.