October 2016

March 2016

5 Strategies for Building Admissions Relationships One Student at a Time

2017-02-01T22:15:32+00:00 March 3rd, 2016|Admissions Tips, Higher Education Marketing & Design, Higher Education Search, Social Media for Admissions|

This year, why not build the strongest admissions program your institution has ever seen? Honestly, it won’t be a breeze. But if you stack one strategy on top of the next, and focus on building [...]

December 2015

November 2015

Admissions Search: 8 Steps to Make the Right Impression and Net the Class of Your Dreams

2017-02-02T14:37:22+00:00 November 19th, 2015|Admissions Tips, Higher Education Search|

Imagine yourself on a blind date with a prospective romantic partner. Maybe you and the person across the table from you have done a little research on each other. Perhaps you found their hometown listed [...]

3 Ways to Use Your Social Media Presence to Build the Incoming Class of Your Dreams

2017-02-02T14:40:22+00:00 November 12th, 2015|Higher Education Search, Social Media for Admissions|

It is vitally important to have a social media presence that supports your school’s brand through actively engaging and controlled content. For college-bound students, social media has become the number one activity on the web. [...]

July 2015

June 2015

Using Data-Driven Predictive Models to Create Successful Search Programs

2017-02-02T16:04:00+00:00 June 4th, 2015|Higher Education Data & Resources, Higher Education Search|

Colleges and universities across the nation are learning the hard way: Today’s successful student search programs are built on a foundation of solid institutional research and targeted communications strategies. The old “spray and pray” marketing [...]

May 2015

The Chemistry of Success: One Part Admissions Recruitment Metrics and Two Parts Comprehension

2017-02-02T16:04:46+00:00 May 28th, 2015|Higher Education Data & Resources, Higher Education Search|

Is success the accumulation of data? Or does it come from mixing the best metric points to achieve your goals? Many higher education marketing companies sell their successes based on their admissions recruitment metrics. Indeed, [...]