October 2016

March 2016

5 Strategies for Building Admissions Relationships One Student at a Time

March 3rd, 2016|Admissions Tips, Higher Education Marketing & Design, Higher Education Search, Social Media for Admissions|

This year, why not build the strongest admissions program your institution has ever seen? Honestly, it won’t be a breeze. But if you stack one strategy on top of the next, and focus on building admissions relationships with one student at a time, we know it can be done. Are you employing these five relationship-building strategies? […]

December 2015

6 Admissions Tactics to Build the Awesome Incoming Class of Your Dreams

December 10th, 2015|Admissions Tips, Higher Education Search|

Building the class you want can be a tricky proposition. In addition to just bringing a large number of students into the funnel, you have to successfully pull them all the way through the cycle—through application, admission, and enrollment. And somehow you need to also sort them by academic profile, geography, and other demographics in order to meet your internal admissions goals. That’s a tall order. However, with a little advance planning and the employment of these six admissions tactics, we’re confident you can build the awesome incoming class of your dreams. […]

November 2015

Admissions Search: 8 Steps to Make the Right Impression and Net the Class of Your Dreams

November 19th, 2015|Admissions Tips, Higher Education Search|

Imagine yourself on a blind date with a prospective romantic partner. Maybe you and the person across the table from you have done a little research on each other. Perhaps you found their hometown listed on their Facebook page and they know that you’re great at lacrosse. But how do you start a conversation that leads to the next level? Admissions search is a lot like dating. We don’t advocate sending DPs to anyone who swipes right, but traditional dating etiquette totally applies. Next time you’re across from a student you know is from Houston and they ask you about your school’s epic lacrosse team, just follow these steps. Before you know it, you’ll have charmed them into your next incoming class—the class of your dreams. […]

3 Ways to Use Your Social Media Presence to Build the Incoming Class of Your Dreams

November 12th, 2015|Higher Education Search, Social Media for Admissions|

It is vitally important to have a social media presence that supports your school’s brand through actively engaging and controlled content. For college-bound students, social media has become the number one activity on the web. Facebook alone represents 24 percent of all online word-of-mouth promotion, and any given school’s Facebook page is usually within the top five results for high school students’ and their parents’ search. Each school is unique and has its own institutional social media challenges, so it is important to create a custom strategy for your particular social media outlets. We encourage you to build these three strategies into your overall admissions social media plan. […]

Targeting Students: Meeting 6 Admissions Goals with the Same Viewbook

November 5th, 2015|Higher Education Marketing & Design, Higher Education Search|

Letters and postcards help attract attention, but viewbooks are where many students will get the majority of their offline knowledge about your college or university. You may only have 16 pages plus cover to encourage students to seek out more information or apply. That would be easy if your admissions goals involved only targeting students of one type. Yours, of course, are more complicated than that. You know which students you’re looking for. That’s a big plus. Unfortunately, each targeted student population has different collegiate interests and priorities. With a campus as wide-ranging as yours, what information should you include within your viewbook in order to build the class you want? If your admissions goals match those ones listed below, consider building your viewbook around these techniques: […]

July 2015

7 Ways to Manage Your Admissions Success Metrics

July 30th, 2015|Higher Education Marketing & Design, Higher Education Search, Social Media for Admissions|

It can be difficult to find the time and resources to set up your admissions goals, organize metrics to measure your progress, and revise your strategies based on your program analysis. Especially if you’re effectively an admissions marketing team of one. But by taking a few hours to set your admissions success metrics up front, you can save many hours of confusion, frustration, and guesswork in the long run. Here are seven things to remember when setting up and reviewing your admissions success metrics. […]

June 2015

Measuring Success in Admissions Search Programs: A TPG Case Study

June 11th, 2015|Higher Education Search|

Successful college admissions teams know that effective data-driven predictive models are key to guiding your name purchases and the direction of your search program. But at the end of the year, what is the best strategy for measuring success in admissions search programs? The Parish Group is an expert in admissions marketing for private colleges. Our data-driven search strategy has brought success to our many client-partners. In this post, we demonstrate the success that results when targeting pre-qualified students with your search messaging. About the University This case study shows the search results for one of The Parish Group’s long-time client-partners. […]

Using Data-Driven Predictive Models to Create Successful Search Programs

June 4th, 2015|Higher Education Data & Resources, Higher Education Search|

Colleges and universities across the nation are learning the hard way: Today’s successful student search programs are built on a foundation of solid institutional research and targeted communications strategies. The old “spray and pray” marketing tactic doesn’t work anymore. Instead, higher education institutions are turning to methods that successfully meet institutional goals while providing a set of ongoing metrics that justify the direction of their search programs. These methodologies each begin with data-driven predictive models. Solid institutional data going back at least five years is essential in producing effective predictive models. Predictive models determine search markets to target and also identify potential growth […]

May 2015

The Chemistry of Success: One Part Admissions Recruitment Metrics and Two Parts Comprehension

May 28th, 2015|Higher Education Data & Resources, Higher Education Search|

Is success the accumulation of data? Or does it come from mixing the best metric points to achieve your goals? Many higher education marketing companies sell their successes based on their admissions recruitment metrics. Indeed, metrics are very important to the admissions recruitment funnel and play a crucial role. But collecting as many metrics as possible is not the way to success. Data can be interesting to analyze and share. For instance, did you know that the average North American child uses 730 crayons by their 10th birthday? That’s a fun fact to know. But don’t forget that data is only as good as what you intend to use it for. […]