About admin

This author has not yet filled in any details.
So far admin has created 139 blog entries.

March 2016

The Parish Group Philosophy: Build Relationships. Share Your Story. Be Awesome.

March 31st, 2016|Inside TPG|

For nearly 30 years, The Parish Group has provided full-service and à la carte tools for higher education institutions to recruit and enroll students and turn them into faithful alumni. In that time, we have worked only with small, private colleges, offering direct experience in all aspects of your campaign, understanding of the needs of higher education institutions, and the solutions that work for your individual school. We are a private, independently owned company. We don’t answer to shareholders or a printing company or a marketing conglomerate. What drives us is our passion for your success. Our personalized approach makes The Parish Group unique. We are frequently on your campus throughout the year, taking photos and immersing ourselves in your campus culture. We meet your students, faculty, and staff directly, and we create bonds with them. […]

Fold Your Own Napkin Bunnies for the Table this Easter

March 24th, 2016|Inside TPG|

Some would say there’s a certain kind of child who loves the production and imagination that go into little origami creatures. We say, those are the kind of kids who grow up to work in publication design. One of our minor indulgences at The Parish Group is the “60-Second Super-cool Fold of the Week” YouTube series by foldfactory. Paper nerd and kindred spirit Trish Witkowski regularly shares the most interesting mail pieces she sees come her way. Most are small run printings because of the hand work involved, but we love contemplating how we can employ tulip folds and creative die cuts on a larger scale for our client-partners’ admissions viewbooks, travel brochures, and even application letters. […]

Use Powerful Photography to Showcase Your Campus Experience

March 17th, 2016|Higher Education Photography|

Your campus photography should do more than showcase your buildings and feature smiling head shots of professors with crossed arms. It should tell a story—your story. Photography is a powerfully emotive medium. Research shows that photos attract the eye, transmit messages faster, and stick in long term memory better than text alone. It’s king on social media, especially Facebook. So why are you still putting so little thought into the photos you choose? […]

We can Help You Capitalize on the Student Experience

March 10th, 2016|Admissions Tips|

What are your students up to on campus today? That’s not a rhetorical question. Often, as admissions personnel, it can be so easy to focus on incoming students that you lose focus on the students who are happy in attendance at your institution. But that could be one of the worst moves for your admissions program. The students who have chosen to attend your school are those who support your mission and value the experience created on your campus. In many cases, they could just as easily have stayed home and earned a degree online from one of those big-box for-profit schools. But they want to be there, on your campus, interacting with your staff and their peers, earning experience along with their degree. […]

5 Strategies for Building Admissions Relationships One Student at a Time

March 3rd, 2016|Admissions Tips, Higher Education Marketing & Design, Higher Education Search, Social Media for Admissions|

This year, why not build the strongest admissions program your institution has ever seen? Honestly, it won’t be a breeze. But if you stack one strategy on top of the next, and focus on building admissions relationships with one student at a time, we know it can be done. Are you employing these five relationship-building strategies? […]

February 2016

Facebook Introduces Reaction Emojis

February 25th, 2016|Social Media for Admissions|

Do you like Facebook’s new reaction emojis? Or do you love them? Are you wowed by them? Have they made you angry? Luckily for all of us, we can now properly express a litany of emotions to a Facebook post without using a single word. The new Facebook reaction emojis give you more options than just the thumbs up “like” to passively interact with your friends. Users now have an additional five emojis from which to choose. […]

TPG Staff Profile: Catherine See, Senior Account Executive

February 18th, 2016|Inside TPG|

The Parish Group’s staff has been providing the tools that private higher education institutions use to recruit, enroll, retain, and turn students into faithful alumni for nearly 30 years. Our staff members have unrivaled experience and expertise in promoting private institutions, and we’ve perfected our approach over time. But, arguably, among our greatest strengths are our relationships within the company and with our clients. It is our awesome, exciting, and unique mix of personalities that helps The Parish Group connect on so many levels. Today, we want to take a moment to recognize our Senior Account Executive, Catherine, by telling you a little more about her as a vibrant member of our team. We welcome you to reach out to Catherine and say, “Hello!” […]

6 Things to Do when Building Private Facebook Groups for Your Admissions Program

February 11th, 2016|Social Media for Admissions|

Facebook groups are a great way to share information and encourage discussion among a group of people around a given topic. In terms of building rapport and relationships among the students your incoming class, they’re gold. We’ve helped our client-partners set up groups for their incoming class that even helped retain students all the way through graduation. If you’re not already incorporating them into your admissions communications flow, here is a primer on how to create a great private Facebook group: […]

How Close is too Close in Higher Ed Admissions?

February 4th, 2016|Admissions Tips|

Building relationships is our specialty at The Parish Group. It’s our job to help your admissions team go from strangers to family in the minds of your prospective students. But where is the line between close and too close? We all know where that line falls in traditional professional interactions (and if you don’t, I’m sure your HR director will be happy to remind you). In today’s digital environment, though, the line between personal and professional can look a little more cloudy. Just for you, we’ve composed this list of admissions relationship-building dos and don’ts: […]

January 2016

Use Video to Build Relationships with Your Prospects

January 28th, 2016|Higher Education Photography, Social Media for Admissions|

Strong online videos are helpful in building your school’s brand and closing the sale with students. More importantly, along the way, videos are crucial in helping you build relationships with your prospects. And those relationships are what encourage students to apply, enroll, and thrive in your programs. There are many types of videos you can create to attract students: program highlights, Homecoming compilations, videos of sports and campus life. These are effective in reminding previous visitors how beautiful your campus is and showing students who can’t visit all the opportunities available. But perhaps the most powerful are the personal narratives—immersive stories about select students that demonstrate the makeup of your student body. […]